Enero 2024
Expertos Certificados
Branding
Strategy
About
We carried out the rebranding of the «Expertos Certificados» program. The process involved a comprehensive brand strategy, including conceptualization, naming, and a complete redesign of its visual identity.
The design focused on creating a recognizable brand within the Mercado Libre ecosystem, with a neutral approach that allowed the different business units to stand out.
Achieving a consistent experience and a compelling identity for Mercado Shops.